Vice President Digital Marketing
Looking for an opportunity with a dynamic, fun, and goal-oriented company? We’re growing quickly and we’re looking for some not-so-typical talent to join our team.
Progress Residential® is one of the largest providers of high-quality, single-family rental homes in the United States. With more than 65,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.
Progress is committed to making the home rental process easy and enjoyable for the 100,000+ residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.
Reporting to the Senior Vice President of Marketing and serving as a key member of the Marketing leadership team, the VP of Digital Marketing will lead all aspects of Progress Residential’s e-commerce strategy, day-to-day website operations, and technology suite.
The ideal candidate will be a change-agent style leader with deep knowledge of digital best practices. Moreover, this candidate must successfully combine digital and technical capabilities with the commercial contexts of a rapidly growing property management business.
This is a critical leadership role in an exciting company that is experiencing tremendous growth.
Be the go-to thought leader for all aspects of Progress Residential’s website, including product management, UI/UX, analytics, and website vendor management
Partner cross-functionally with other Marketing, Digital, and IT leaders, particularly the Director of Performance Marketing
Own, develop, and constantly refine the website product roadmap for website and mobile assets
Own, develop, and manage all website vendors and their associated budgets
Day-to-day website operations leader:
Drive website operations through the lens of a GM, taking ownership of the technological (e.g., uptime, speed, etc.) and commercial (e.g., traffic, conversion rate, etc.) performance of the website
Develop and execute e-commerce KPIs that fully represent the performance of the website, acting as a company role model for measurement and analytics
Own clickstream data tagging, analytics, and reporting
Manage a diverse team of product managers, UI/UX, analytics, website operations, technology along with key vendor partners
Technology suite owner:
Lead and manage the tech stack and associated vendor partners, including CMS (Adobe Experience Manager), CRM (Salesforce), customer data analysis (VALID), clickstream analytics (Google Analytics), and XYZ
Drive and project manage all development releases, including timing, casualty procedures and disaster recovery plans, acceptance criteria, and release notes
Minimum of 10 years’ experience in the consumer digital landscape, either in client service organizations or operating roles
Demonstrated ability to set and communicate an integrated, enterprise-grade digital strategy beyond single function elements like technology or website roadmaps
Demonstrated deep expertise in e-commerce and website operations, including product management, UI/UX, analytics, and commercial operations
Demonstrated knowledge of the marketing technology vendor landscape and experience negotiating and managing multiple vendor partners at scale
Demonstrated experience and working knowledge of website analytics platforms like Google Analytics or Adobe Analytics
Outstanding leadership skills, especially in conceptual problem-solving, strategy-setting, change management, and working cross-functionally
What you can expect from us:
Progress Residential® offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:
In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it’s about progress, not perfection.
We offer competitive compensation, including a performance-based bonus.
Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 9 paid holidays and much more.
This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s supervisor at any time based upon Company need.
Progress Residential® is a proud Equal Opportunity employer, m/f/d/v.
Job Reference #: JR101812